Create AI videos with human avatars
by Synthesia Ltd. · Founded 2017
Synthesia lets you create professional videos with AI avatars in minutes — no camera, crew, or studio needed.
Synthesia has pioneered the AI avatar video category, enabling businesses to create professional-quality video content without cameras, actors, or production crews. With 160+ AI avatars representing diverse ethnicities, ages, and professional styles, and support for 130+ languages, Synthesia is the go-to platform for corporate video production at scale.
The platform is particularly powerful for training and learning & development teams. Creating a 10-minute training video that would traditionally require a studio day, a presenter, and post-production can be done in Synthesia in under an hour — and updated instantly when content changes, without reshooting.
Synthesia's custom avatar feature allows organizations to create a digital twin of a real person — a CEO, trainer, or brand spokesperson — that can deliver personalized video messages at scale. This has been used by companies like Heineken, Zoom, and Accenture for internal communications.
For marketing teams, Synthesia enables multilingual video campaigns — create a video once in English and automatically dub it into 130+ languages with lip-synced avatar translations.
| Feature | Synthesia |
|---|---|
| Free Plan | No (free demo available) |
| Starting Price | $22/month |
| AI Avatars | 160+highlight |
| Languages | 130+highlight |
| Custom Avatars | Yes (Creator+)highlight |
| Lip-sync Dubbing | Yeshighlight |
| Screen Recorder | Yes |
| API Access | Enterprise only |
| Brand Kit | Creator+ plans |
| Collaboration | Yes |
We used to spend $15,000 per training video with an external production company. Synthesia cut that to $200 and we can update content instantly. Our 50-country rollout of new compliance training was done in 3 weeks instead of 6 months.
We created our product launch video in English and used Synthesia to produce versions in 12 languages. The lip-sync quality is impressive. Some avatars look slightly artificial in close-ups, but for corporate video it's more than acceptable.
Synthesia's avatars are convincingly realistic for corporate video use cases, especially in medium shots. Close-up shots may reveal subtle artificiality. The custom avatar feature, which uses footage of a real person, produces the most realistic results.
Yes, Synthesia's custom avatar feature allows you to create a digital avatar of yourself or any consenting person. This requires recording a consent video and a 10-minute footage session, after which Synthesia trains a personalized avatar.
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